About the Workshop

This course is a truly innovative guide to what account managers must do to think on their feet, make fast decisions, and develop profitable and productive client relationships. This workshop will build your performance and your revenues. It will demonstrate that anyone can learn to be successful, dynamic and indispensable to their customers. The course material is not theoretical – the principles have been tested and highly rated by both account and sales managers in demanding environments. Participants can immediately apply the skills they learn at the course in their daily work environments.

Workshop Objectives

• Build account leadership skills and behaviours that cement relationships.
• Learn the principles of Clientship® - create relationships that generate success and profit.
• Develop the skills to produce consistently effective client interactions that lead to results.
• Master verbal communications to get heard by moving from telling to selling.
• Be proactive in anticipating problems and heading them off.
• Use structured conversations to resolve client conflicts elegantly.
• Learn how executives make decisions and how to make collaborative selling work.

Elizabeth Walker leads the High Performance Account Management Workshop. Elizabeth is principal of Chrysalis Creative Marketing and Communications and brings over 20 years of management experience in the advertising agency business in Canada, the U.S. and Europe. She has designed and delivered successful management development programs for international advertising agencies and is one of the highest rated instructors at Schulich School of Business where she leads numerous courses at the executive level.

Chrysalis Creative Marketing - Elizabeth Walker Liz has been a senior executive in major advertising agencies in Toronto, New York and London, England. She has coached and directed high-performance teams in complex sales and marketing environments for over 20 years and is the exclusive provider of Duct Tape Marketing, the highly-rated marketing system that has won rave reviews from Forbes, Inc., Harvard Business Review and Marketing Sherpa.com. Learn more at http://chrysalis.ducttapemarketingcoach.com/

Who Should Attend

This is an advanced course, recommended for experienced Account Supervisors or Directors. If you are interested in developing powerful, profitable relationships with new and current customers, especially in complex environments, the High Performance Account Management course is ideal for you.

The Investment

Member Early Bird*	Member Regular*	Non-Member Early Bird*	Non-Member Regular*
$1,198	$1,275	$1,598	$1,695

*Plus applicable taxes

Course Dates/Times/Location

Early Bird Deadline	Registration Deadline	Course Date(s)	Location
January 22, 2007	February 12, 2007	February 26-27, 2007	ICA Office, Toronto

• Course Length: 2 Days
• Check-in: 8:30 am, daily
• Classes: 9 am to 4:30 pm, daily
• Lunch will be provided

DOWNLOAD THE REGISTRATION FORM

Or call:
416-482-1396, ext. 221
ICA Professional Development Office