About the Workshop

There’s a saying out there – great creative wins the business and great account management keeps the business.

Account Management people have what is probably the hardest job in the agency, yet they hardly ever receive praise for what they do. Account Management life can be tough and requires a super person to do the job effectively. In this line of business, we need more superheroes.

This 2-day workshop is designed to help you build your skills in producing superior results by adding essential value to the communications process. You will focus on four powerful areas: relationship building, business knowledge, results orientation and idea development.

Workshop Objectives

• Discover the essential skills required to be an effective Account person.
• Learn what clients want and what agencies need in an Account person.
• Develop your understanding of how to help clients be successful.
• Learn how to build trust-based relationships with clients and team members.
• Develop your client leadership skills - being persuasive and influential.
• Delivering on results - get the right things done and things done right.
• Focus on producing great idea value for your clients and agency.
• Inspire yourself to rise to the challenge of becoming a super Account person

Vivek Kuchibhotla leads the workshop. He brings over 20 years of marketing and advertising experience at Unilever, Kellogg, S.C. Johnson, and Leo Burnett and is an experienced trainer and facilitator from Allsorts Habit Creation.

Allsorts Habit Creation – Allsorts is one of the world’s leading advertising focused training consultancies. Working with almost all of the major advertising networks in the world Allsorts helps clients improve their product, sell their best ideas and improve their performance, particularly in the area of new business. Allsorts has offices in Australia, Singapore, Chicago and Paris and has done projects in over 35 countries. Learn more at www.allsorts.com.au or reach Vivek at vivek@allsorts.us.

Who Should Attend

This course is recommended for Account Supervisors who want to perform at peak levels to deliver value to clients and the agency bottom line and who are interested in their own career development.

The Investment

Member Early Bird*	Member Regular*	Non-Member Early Bird*	Non-Member Regular*
$1,198	$1,275	$1,598	$1,695

*Plus applicable taxes

Course Dates/Times/Location

Early Bird Deadline	Registration Deadline	Course Date(s)	Location
February 19, 2007	March 12, 2007	March 26-27, 2007	ICA Office, Toronto

• Course Length: 2 Days
• Check-in: 8:30 am, daily
• Classes: 9 am – 4:30 pm, daily
• Lunch will be provided

DOWNLOAD THE REGISTRATION FORM

Or call:
416-482-1396, ext. 221
ICA Professional Development Office