About the Workshop

In this focused, experience-based course, taking on the mantle of leadership is transformed from an abstract goal to an achievable reality. This workshop will systematically take you through the ropes - first the thinking, then the actions - of building leadership skills. It will profile industry leaders, vividly brought to life, presenting real-life leadership challenges that participants will attempt to solve and then see how their solutions compare to those of the experts.

From scripting your inner voice to furnishing yourself with the tools to take command of industry issues, this workshop will accelerate your ability to innovate, lead, and leverage opportunities and maximize your own future as well as your agency’s.

Workshop Content

• Leading yourself – Recognizing what makes a leader.
• Evicting the "Impostor Syndrome".
• Setting defined goals and effective objectives.
• Measuring progress.
• Mastering the details others overlook.
• Nurturing talent, yours and others.
• Determining rock stars and bench strength.
• What your agency partners owe you; what you owe them.
• The 3 most common pitfalls of creative leaders.
• The integration models: what works, what doesn’t.
• Building your profile and your agency’s.
• Creating your personal brand.

Joan McArthur, partner of 27 Marbles Training, leads the workshop. Joan hails from the U.S. where she went from Group Head at Scali, McCabe, Sloves in New York to Executive Creative Director at Wells, Rich, Greene, Los Angeles and Ogilvy and Mather, Los Angeles. Her credits include the first advertising campaign for Microsoft, and the longest running ad campaign in Canada, with comedian Thom Sharpe, for Goodyear Tires. She currently writes and voices the radio campaign for Sherway Gardens, now in its fourth year. She has taught at both Humber College and the Ontario College of Art and Design and in the U.S at the New School in New York, as well as heading up advertising classes in both Boston and Los Angeles. She has done corporate training for such companies as the CBC.

27 Marbles Training – Partners Joan McArthur & Leslie Ehm What is 27 Marbles? Take two former advertising Creative Directors, a combined 50 years of experience and a healthy dose of strategic savvy and you’ve got 27 MARBLES Training - the insider’s go-to company for dynamic and highly effective courses that deliver a-ha moments to creative industry professionals. It’s all you need to win. Contact: info@27marbles.com.

Who Should Attend

The most dynamic participant mix includes not only Senior Managers from both Creative and Account, but also those dreamers, regardless of rank or seniority, who continually find themselves thinking outside the cubicle walls.

The Investment

Member Early Bird*	Member Regular*	Non-Member Early Bird*	Non-Member Regular*
$925	$975	$1,228	$1,295

*Plus applicable taxes

Course Dates/Times/Location

Early Bird Deadline	Registration Deadline	Course Date(s)	Location
February 16, 2007	March 9, 2007	March 23, 2007	ICA Office, Toronto

• Course Length: 1 Day
• Check-in: 8:30 am, daily
• Classes: 9 am – 4:30 pm
• Lunch will be provided

DOWNLOAD THE REGISTRATION FORM

Or call:
416-482-1396, ext. 221
ICA Professional Development Office