About the Workshop

Whenever we share an idea with a client, it’s a pitch, regardless of our role or the reason why the idea has been developed. And those who pitch best – win.

This interactive session is specifically designed to address the unique challenges facing agency Creative and Account Team members in pitch or presentation scenarios. The goal of the workshop is to help participants become confident, self-aware, and ultimately highly effective idea sellers.

The workshop format will use relevant examples, show recommended techniques, and each participant will also receive one-on-one body language dynamics training within the group environment.

Workshop Content

• Pitching vs. presenting – understanding the difference
• The 5 Rules of Pitching
• Effective preparation
• Using multimedia tools for best results
• Adding drama before, during & after the pitch
• The physical dynamics of pitching
• Creating powerful body language
• Working the room and working as a team
• Proving insights
• Staying in control
• Dealing with conflict
• Protecting concept integrity

Leslie Ehm, partner of 27 Marbles Training, leads the workshop. From TV concepts in the UK to advertising creative in Canada as Group Creative Director at MacLaren McCann, Leslie has been pitching ideas for over 20 years. She is now considered a tour de force in the pitching realm with agencies and clients alike regularly hiring her to develop and sell-in creative on their behalf. In addition to running idea lust – a dynamic ideation factory - Leslie is a partner at 27 Marbles Training where she creates, tailors and facilitates highly effective courses for advertising industry professionals seeking a true competitive edge.

27 Marbles Training – Partners Joan McArthur & Leslie Ehm What is 27 Marbles? Take two former advertising Creative Directors, a combined 50 years of experience and a healthy dose of strategic savvy and you’ve got 27 MARBLES Training - the insider’s go-to company for dynamic and highly effective courses that deliver a-ha moments to creative industry professionals. It’s all you need to win. Contact: info@27marbles.com.

Who Should Attend

This course is designed for anyone in the agency world, Creative and Account alike, who have opportunities to pitch or present ideas to clients. Based on the idea that any opportunity to sell or predispose an audience to an idea is actually a pitch, this course will help prepare, enlighten and empower participants to be dynamic and compelling idea sellers.

The Investment

Member Early Bird*	Member Regular*	Non-Member Early Bird*	Non-Member Regular*
$925	$975	$1,228	$1,295

*Plus applicable taxes

Course Dates/Times/Location

Early Bird Deadline	Registration Deadline	Course Date(s)	Location
February 23, 2007	March 16, 2007	March 30, 2007	ICA Office, Toronto

• Course Length: 1 Day
• Check-in: 8:30 am, daily
• Classes: 9 am – 4:30 pm
• Lunch will be provided
• PLEASE NOTE: Class size is limited to 10 people in the interests of building an effective coaching experience.

DOWNLOAD THE REGISTRATION FORM

Or call:
416-482-1396, ext. 221
ICA Professional Development Office