Announcing ICA’s new line-up of skills workshops developed for the Winter/Spring 2007 season. Look for innovation and advancement in:
- Management Performance
- Creative Leadership and Pitching Skills
- Writing and Presentation Effectiveness
Please forward this newsletter to staff that might benefit from knowing more about our upcoming programs.
High Performance Account Management (2-day workshop)
This is an advanced workshop, recommended for experienced Account Supervisors and Directors. It offers senior managers an accelerated approach to cementing client relationships and building account performance.
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Superheroes of Account Management (2-day workshop)
This workshop is recommended for Account Supervisors with some initial experience in the role. Essential account management skills are developed in this workshop addressing relationships, business context and personal performance.
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Creative Leadership (1-day workshop)
Every member of an agency team requires creative leadership skills in order to succeed. This course focuses on six key aspects of creative leadership and builds both the thinking and then the actions inherent to elevating creative leadership skills.
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The Art of the Pitch (1-day workshop)
In today’s market, having great ideas is only half the battle. Being able to sell them is the true secret to success. This interactive workshop addresses the unique challenges faced by both Creative and Account Team members in pitch and presentation scenarios.
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Presenting with Power (2-day workshop)
This is the one presentation workshop that every Account Manager should take. Enhance your presentation impact and reduce the up-front preparation time needed for key meetings and reviews. Learn to leverage your unique presentation style.
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Writing that Sells (1½-day workshop)
Provides a practical approach to creating powerful business writing that sells. Learn how to achieve impact and motivate your reader to take action with your written briefs and recommendations.
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Fundamentals of Advertising in Action (12-evening workshop)
Designed for people who want to enhance their knowledge of the industry by learning more about how the communications process works. Explore the principles of branding, communications strategy, research and media planning and learn about creative production processes.
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